As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students and professors in the area of Digital Marketing.
Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help them shape their strategy for the competition, get the most out of AdWords for their business partner and help prepare them for the Google Partners AdWords Certification exams.
Google AdWords Certification
The Google AdWords Certification is a globally recognized stamp of approval from Google that showcases your knowledge of the latest AdWords tools and best practices as well as your ability to effectively manage AdWords campaigns. AdWords Certified individuals receive a personalized certificate from Google Partners that can be shown to future employers as a way to demonstrate your expertise.
Become Google AdWords Certified
To become AdWords certified, you need to pass the AdWords Fundamentals assessment & one of the additional advertising assessments that are available through Academy for Ads. The additional assessments are Search Advertising, Display Advertising, Mobile Advertising, Video Advertising & Shopping Advertising.
AdWords Fundamentals Assessment
It covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
Search Advertising Assessment
It covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Display Advertising Assessment
It covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
Mobile Advertising Assessment
It covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Video Advertising Assessment
It covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
Shopping Advertising Assessment
It covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
“Google has recognized me as an AdWords certified professional, meaning that I’ve passed multiple assessments that assess my product expertise. I’m qualified to help you grow your business on the web using Google AdWords.”
GET CERTIFIED IN OTHER AREAS
Mobile Sites Certification
It covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing mobile websites. Passing this assessment demonstrates a strong knowledge of mobile sites design, and an understanding of best practices and current browser technologies.
Digital Sales Certification
It covers basic concepts in online advertising and sales skills. It assesses the effectiveness of sales representatives to sell Google digital solutions to businesses.
Google Analytics Individual Qualification
It covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
“Your AdWords certification recognizes that you’re a certified online advertising professional.”
Who is the target audience?
- Entrepreneurs / Students desirous to get more business online by advertising online & want a career in Digital Marketing.
- Marketers who want to better manage their AdWords budgets & vendors.
- Anyone who wants to secure more interviews or a promotion by proving they have in-demand skills.