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Digital Marketing Course in Rawalpindi

Digital Marketing Course in Rawalpindi

Nicon Group of Colleges Offer Digital Marketing Course in Rawalpindi and Islamabad Campuses. This Course cover wide rang of topics, including Social Media Marketing, SEO, SEM, SMM, Google Ads, Facebook Ads, Google Business Profile/Map, Google Trends and Email Marketing.  You will learn how to setup business on Google, create Social Media Pages and run ads. By end of this course you will be able to earn money online through Fiverr, Upwork and other Freelancing platforms and also you can apply for job onsite and remotely.

Digital Marketing and SEO Outline:

  • Social Media Marketing
  • How to create Facebooks ads
  • How to create Instagram ads
  • Learn How to create Google ads
  • Snapchat ads
  • LinkedIn
  • Pinterest ads
  • YouTube ads
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Web Designing (WordPress and Shopify)
  • Email Marketing

Social Media Marketing

This Course Cover all expects of Social media marketing whether it is Facebook ads, Instagram ads, Meta Ads, or other Social Media Platforms. We will learn about budget scheduling, Audiences (Custom and Look a Like Audience), Adsets and Ads creations.

Create and Design Website

  • Building a Quick Website
  • Adding Pages, Post, Menus & Widgets
  • Applying a Premium WordPress Theme
  • Security & Plugins of WordPress

Email Marketing

  • Principles of Email Marketing
  • Tracking Email Sign Ups with Google Analytics
  • Adding a Lead Magnet to Your Sign-Up Form
  • Email Analytics: 5 Metrics to Track
  • Using Pop Ups, Lead-Pages to Grow Faster
  • List Building and Creating an Email Campaign

Search Engine Optimization (SEO)

  • 5 SEO Metrics to Measure SEO Performance
  • Verifying Website in The Google Search Console
  • Google Mobile Friendly Test, Improving Website Performance & Speed
  • Keyword Research: using Google Keyword Planner
  • Meta Descriptions, Appearing in the Google Image
  • Headings Tags, Outgoing & Internal Links etc.
  • Backlinks, Maximizing Links for SEO Campaigns
  • Creating Attractive Content to Generate Links & Social Shares on Autopilot
  • Local SEO: Ranking Your Local Business in Google

YouTube Marketing

  • Why YouTube; and its Marketing Strategy
  • “Watch Time” is Golden
  • The Subscriber Advantage
  • YouTube Recording Software & Mics
  • Account Set Up & Optimization
  • Keyword Research
  • SEO and Video Structure
  • Thumbnails, Annotations & Card
  • Promotion and Analytics

Facebook Marketing

  • Why Facebook Marketing?
  • Creating Your Facebook Page, Icon, Cover Image
  • Apps & Tabs, and Page Settings
  • 9 Post Formulas Guaranteed to Drive Engagement
  • Content Strategy, Caption, Quotes, Native Videos
  • Facebook Contest & Analytics
  • 5 More Facebook Post Formulas
  • Top 10 Tactics to Start Getting Organic Likes Organic Likes through Email & Facebook Groups
  • Secret Strategy to Increase Page Likes

Twitter Marketing

  • Why Twitter Marketing?
  • Do’s and Don’ts on Twitter
  • 4 Ways to Get More Retweets
  • 5 Steps to Optimize Your Profile
  • 5 Ways to Promote Your Twitter
  • Follow Top Twitter Users
  • The Poster Boy Formula
  • Using Twitter Effectively & Efficiently
  • Twitter Analytics