Social Media Marketing Course
Social Media Marketing course is primarily designed as an “Entrepreneurship Development Program” which is appropriate for anyone interested in starting and growing a successful business, learning to take risks and tackling innovative solutions in order to boost their business performance and ensure the highest income. This program also focuses on leadership, innovation, identifying & exploiting business opportunities, developing & implementing business plan, team building, market research, market strategies, human resource management, intellectual property etc.
Learning Outcomes
- Starting up a Business, Registration, and Online Payment Solutions.
- Learning about 5 Best Free Digital Marketing Tools
- Employment Opportunities: Pakistan & Abroad.
- Understanding Growing trends in businesses.
- Upgrading your digital marketing skills.
- Making better decisions: market your business.
- Work from Home- Earning Opportunities for digital marketing jobs on freelance sites.
- Creating Employment Opportunities for Others.
Course Outline
Business Startups; Policies, Procedures and Implementation of Innovative Ideas.
Marketing Fundamentals
- Principles of Marketing Fundamental
- Identifying Target Market
- Writing for Your Buyer Persona
- 11 Tips to Write Magnetic Headlines
- I.D.A Attention, Interest, Desire & Action
- Innovative Ways to Find Your Audience Online
- Defining your Products’ “Unique Selling Points” -USPs
Set Up a Website
- Building a Quick Website
- Adding Pages, Post, Menus & Widgets
- Applying a Premium WordPress Theme
- Security & Plugins of WordPress
Email Marketing
- Principles of Email Marketing
- Tracking Email Sign Ups with Google Analytics
- Adding a Lead Magnet to Your Sign-Up Form
- Email Analytics: 5 Metrics to Track
- Using Pop Ups, Lead-Pages to Grow Faster
- List Building and Creating an Email Campaign
Search Engine Optimization (SEO)
- 5 SEO Metrics to Measure SEO Performance
- Verifying Website in The Google Search Console
- Google Mobile Friendly Test, Improving Website Performance & Speed
- Keyword Research: using Google Keyword Planner
- Meta Descriptions, Appearing in the Google Image
- Headings Tags, Outgoing & Internal Links etc.
- Backlinks, Maximizing Links for SEO Campaigns
- Creating Attractive Content to Generate Links & Social Shares on Autopilot
- Local SEO: Ranking Your Local Business in Google
YouTube Marketing
- Why YouTube; and its Marketing Strategy
- “Watch Time” is Golden
- The Subscriber Advantage
- YouTube Recording Software & Mics
- Account Set Up & Optimization
- Keyword Research
- SEO and Video Structure
- Thumbnails, Annotations & Card
- Promotion and Analytics
Facebook Marketing
- Why Facebook Marketing?
- Creating Your Facebook Page, Icon, Cover Image
- Apps & Tabs, and Page Settings
- 9 Post Formulas Guaranteed to Drive Engagement
- Content Strategy, Caption, Quotes, Native Videos
- Facebook Contest & Analytics
- 5 More Facebook Post Formulas
- Top 10 Tactics to Start Getting Organic Likes Organic Likes through Email & Facebook Groups
- Secret Strategy to Increase Page Likes
Twitter Marketing
- Why Twitter Marketing?
- Do’s and Don’ts on Twitter
- 4 Ways to Get More Retweets
- 5 Steps to Optimize Your Profile
- 5 Ways to Promote Your Twitter
- Follow Top Twitter Users
- The Poster Boy Formula
- Using Twitter Effectively & Efficiently
- Twitter Analytics
