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Social Media Marketing Course

Social Media Marketing Course

Social Media Marketing course is primarily designed as an “Entrepreneurship Development Program” which is appropriate for anyone interested in starting and growing a successful business, learning to take risks and tackling innovative solutions in order to boost their business performance and ensure the highest income. This program also focuses on leadership, innovation, identifying & exploiting business opportunities, developing & implementing business plan, team building, market research, market strategies, human resource management, intellectual property etc.

Learning Outcomes

  • Starting up a Business, Registration, and Online Payment Solutions.
  • Learning about 5 Best Free Digital Marketing Tools
  • Employment Opportunities: Pakistan & Abroad.
  • Understanding Growing trends in businesses.
  • Upgrading your digital marketing skills.
  • Making better decisions: market your business.
  • Work from Home- Earning Opportunities for digital marketing jobs on freelance sites.
  • Creating Employment Opportunities for Others.

Course Outline

Business Startups; Policies, Procedures and Implementation of Innovative Ideas.

Marketing Fundamentals

  • Principles of Marketing Fundamental
  • Identifying Target Market
  • Writing for Your Buyer Persona
  • 11 Tips to Write Magnetic Headlines
  • I.D.A Attention, Interest, Desire & Action
  • Innovative Ways to Find Your Audience Online
  • Defining your Products’ “Unique Selling Points” -USPs

Set Up a Website

  • Building a Quick Website
  • Adding Pages, Post, Menus & Widgets
  • Applying a Premium WordPress Theme
  • Security & Plugins of WordPress

Email Marketing

  • Principles of Email Marketing
  • Tracking Email Sign Ups with Google Analytics
  • Adding a Lead Magnet to Your Sign-Up Form
  • Email Analytics: 5 Metrics to Track
  • Using Pop Ups, Lead-Pages to Grow Faster
  • List Building and Creating an Email Campaign

Search Engine Optimization (SEO)

  • 5 SEO Metrics to Measure SEO Performance
  • Verifying Website in The Google Search Console
  • Google Mobile Friendly Test, Improving Website Performance & Speed
  • Keyword Research: using Google Keyword Planner
  • Meta Descriptions, Appearing in the Google Image
  • Headings Tags, Outgoing & Internal Links etc.
  • Backlinks, Maximizing Links for SEO Campaigns
  • Creating Attractive Content to Generate Links & Social Shares on Autopilot
  • Local SEO: Ranking Your Local Business in Google

YouTube Marketing

  • Why YouTube; and its Marketing Strategy
  • “Watch Time” is Golden
  • The Subscriber Advantage
  • YouTube Recording Software & Mics
  • Account Set Up & Optimization
  • Keyword Research
  • SEO and Video Structure
  • Thumbnails, Annotations & Card
  • Promotion and Analytics

Facebook Marketing

  • Why Facebook Marketing?
  • Creating Your Facebook Page, Icon, Cover Image
  • Apps & Tabs, and Page Settings
  • 9 Post Formulas Guaranteed to Drive Engagement
  • Content Strategy, Caption, Quotes, Native Videos
  • Facebook Contest & Analytics
  • 5 More Facebook Post Formulas
  • Top 10 Tactics to Start Getting Organic Likes Organic Likes through Email & Facebook Groups
  • Secret Strategy to Increase Page Likes

Twitter Marketing

  • Why Twitter Marketing?
  • Do’s and Don’ts on Twitter
  • 4 Ways to Get More Retweets
  • 5 Steps to Optimize Your Profile
  • 5 Ways to Promote Your Twitter
  • Follow Top Twitter Users
  • The Poster Boy Formula
  • Using Twitter Effectively & Efficiently
  • Twitter Analytics
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