Social Media Marketing Course

Social Media Marketing Course

Social Media Marketing course is primarily designed as an “Entrepreneurship Development Program” which is appropriate for anyone interested in starting and growing a successful business, learning to take risks and tackling innovative solutions in order to boost their business performance and ensure the highest income. This program also focuses on leadership, innovation, identifying & exploiting business opportunities, developing & implementing business plan, team building, market research, market strategies, human resource management, intellectual property etc.

Learning Outcomes

• Starting up a Business, Registration, and Online Payment Solutions.
• Learning about 5 Best Free Digital Marketing Tools
• Employment Opportunities: Pakistan & Abroad.
• Understanding Growing trends in businesses.
• Upgrading your digital marketing skills.
• Making better decisions: market your business.
• Work from Home- Earning Opportunities for digital marketing jobs on freelance sites.
• Creating Employment Opportunities for Others.

Course Outline

Business Startups; Policies, Procedures and Implementation of Innovative Ideas.

Marketing Fundamentals

• Principles of Marketing Fundamental
• Identifying Target Market
• Writing for Your Buyer Persona
• 11 Tips to Write Magnetic Headlines
• I.D.A Attention, Interest, Desire & Action
• Innovative Ways to Find Your Audience Online
• Defining your Products’ “Unique Selling Points” -USPs

Set Up a Website

• Building a Quick Website
• Adding Pages, Post, Menus & Widgets
• Applying a Premium WordPress Theme
• Security & Plugins of WordPress

Email Marketing

• Principles of Email Marketing
• Tracking Email Sign Ups with Google Analytics
• Adding a Lead Magnet to Your Sign-Up Form
• Email Analytics: 5 Metrics to Track
• Using Pop Ups, Lead-Pages to Grow Faster
• List Building and Creating an Email Campaign

Search Engine Optimization (SEO)

• 5 SEO Metrics to Measure SEO Performance
• Verifying Website in The Google Search Console
• Google Mobile Friendly Test, Improving Website Performance & Speed
• Keyword Research: using Google Keyword Planner
• Meta Descriptions, Appearing in the Google Image
• Headings Tags, Outgoing & Internal Links etc.
• Backlinks, Maximizing Links for SEO Campaigns
• Creating Attractive Content to Generate Links & Social Shares on Autopilot
• Local SEO: Ranking Your Local Business in Google

YouTube Marketing

• Why YouTube; and its Marketing Strategy
• “Watch Time” is Golden
• The Subscriber Advantage
• YouTube Recording Software & Mics
• Account Set Up & Optimization
• Keyword Research
• SEO and Video Structure
• Thumbnails, Annotations & Card
• Promotion and Analytics

Facebook Marketing

• Why Facebook Marketing?
• Creating Your Facebook Page, Icon, Cover Image
• Apps & Tabs, and Page Settings
• 9 Post Formulas Guaranteed to Drive Engagement
• Content Strategy, Caption, Quotes, Native Videos
• Facebook Contest & Analytics
• 5 More Facebook Post Formulas
• Top 10 Tactics to Start Getting Organic Likes Organic Likes through Email & Facebook Groups
• Secret Strategy to Increase Page Likes

Twitter Marketing

• Why Twitter Marketing?
• Do’s and Don’ts on Twitter
• 4 Ways to Get More Retweets
• 5 Steps to Optimize Your Profile
• 5 Ways to Promote Your Twitter
• Follow Top Twitter Users
• The Poster Boy Formula
• Using Twitter Effectively & Efficiently
• Twitter Analytics