Digital Marketing explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain a fundamental understanding of the core principles of digital marketing, and be able to distinguish between traditional and digital techniques.
This course will provide you with an understanding of what is involved in creating and implementing effective digital marketing campaigns. It also introduces the foundational aspects of digital marketing and covers areas including: Search, digital display, email marketing, social media and mobile marketing, as well as analytics.
Who Should Attend?
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing.
Course Contents
Semester 1
- Website Creation & Management
- Computing Fundamentals
- E-Commerce & Strategy
Semester 2
- Managing Creative Businesses
- Story boarding for digital media
- Website Production
